PUMA — Official Brand Jewelry
Designer & Project Lead · PUMA HQ, US & Germany · 2021–2022

For PUMA, I designed and led the development of the brand’s official logo jewelry for SS21 and SS22, created for PUMA HQ in the US and Germany. Working closely with Handcrafted CPH on production, I took the pieces from first sketch to finished jewelry, translating PUMA’s iconic logos into wearable designs that feel true to the brand.

As project lead, I managed the process end to end, from concept and design to sampling, production and delivery across both markets.

The collaboration also extended to custom pieces for PUMA’s partnerships and talent, including Memphis Depay’s announcement piece, custom jewelry for Lil Tecca, the She Moves Us women’s campaign, and collaborations with ASOS and Journeys.

Production: Handcrafted CPH